Defining my role: User Experience Design
Definition
“User experience is a term used to describe the overall experience and satisfaction a user has when using a product or system.It most commonly refers to a combination of software and business topics, such as selling over the web, but it applies to any result of interaction design.” (wiki)
Based on a single or series of interactions and first-hand impressions with a product, or system, users create a rich experience that can be satisfactory, engaging, enjoyable, etc. When we begin to speak about the design of this experience, we are referring to the planning and construction of the various parts that will affect the experience.
Due to the wide spectrum of elements that need to be considered when designing a user experience, the field encompasses many disciplines ranging from marketing and business to aspects of graphic design to ethnography, linguistics and psychology to computer science and much more.
Process
- Designers must first discover who these users are which results in the definition of user personas.
- Formulate the system design: what features will this system have? Content Requirements
- How should the features of the system work? Navigation, Structural Interface design
- How should they be organized? Interaction design, Functional specifications.
- Overall production of a skeleton which includes functional specifications documents, content matrices, wireframes, sitemaps and task flows.
Observations
- It’s clear that we can’t remove an experience from its context. Context is the unique history of the individual having the experience; it is context that gives experience meaning
- Designers design occasions for experiences; experiences themselves are personal. Different people have different experiences in (what are supposed to be) the same situations.
- The user brings a unique set of perceptions – perceptions rooted in unique personal histories – to everything they experience.
- How can designers create opportunities for meaningful experiences for people they don’t know? By paying close attentions to patterns. What we call experiences typically happen in clusters.
- A designer wishing to create an experience knows the relevant triggers, signals and indicators
Sources
http://www.uxmag.com/features/101/experiencing-and-designing-experience?pg=2
http://www.paradymesolutions.com/articles/what-is-user-experience-design/
Notes on Gavins Talk
These are the notes from the helpful talk with Gavin O’Carroll @ makemode.
Need for a narrative structure for the Audio expereince
- Transition from ordinary world to “special world” and back to ordinary.
- Challenges, ordeals and flights.
- (The Writers Journey).
User Perspective
Users are naturally insecure in these situations, we need to minimize risk and fear by:
- Providing rewards.
- Defining clear boundaries and goals.
- Making them work as a group (not as individuals).
- Giving feedback on actions (thats the right way, well done).
- Having a leader guide the experience.
- Making choices small so as to reduce stress and failure.
- Making users do something stupid together to let go.(Fun Federation)
- Circles are conducive to equality in the group.
Suggested Ideas
- Make a game in parts of the narrative to provide challenge (treasure hunt).
- Focus on the issue of getting locals on the street to participate on the experience.
- Use locals in fruit stalls as guides.
Issues
- Local and Traveler have very different confidence levels in London. How can we bring them to the same level?
- If we dont have a person guide, users might get confused or loose confidence.
- Dont try to design a whole new game, you will get lost.
Storyboard
Finished storyboard for the promo video. need to work on sound. My stomach is on strike, so I couldnt do some location recording (sound/image).
We shoot tomorrow.
Meeting with Gavin at 3pm tomorrow, need to have my questions honed to perfection, to get the best out of him
Audio user experinece design
Having a hard time working out a rigorous way of designing the audio user experience. Ive decided to use a storyboard format as its easier to visualize human interaction.
This is some contextual work based on Sandras lectures to understand what kind of interaction we want.
Communication
“an activity in which symbolic content is not merely transmitted from one source to another, but exchanged between human agents, who interact within a shared situational and/or discursive context”.
• transmission: communication has the purpose to deliver a message from one individual to another, or from an institution to an audience.
• exchange: the exchange of data (message) creates an interaction between the parties involved.
• generation of meaning: in order to communicate one can use different symbolic forms which are recognised within a specific culture.
• context: the creation of meaning needs a shared cultural context.
• discourse: the creation of meaning through the rules of linguistics
Verbal/Non-Verbal
1. body language – expressive gesture belonging to individuals, whether intentional or unintentional (sign language)
2. pictorial – such as representational drawing and fine art
3. graphical/symbolic – diagrammatic and non representational
4. music (NB: not everybody agrees)
Research- McQuail, Shannon and Weaver
Mc Quail
Shared experience
Social context
Common language
Intention/interpretation
Audio Content Development
“Rise”
Aims
• Engage
• Connect
• Inspire
• Contemporary
Themes
1. East end art walk
2. Graffiti walk
3. Liverpool street Indian walk
4. Trafalgar square History tour (battle of Trafalgar) national gallery..
5. Brixton council states tour (steal my ipod)
6. Underground ride
Method
The audio tour will include:
1. Instructions to engage participants in connecting with others (dance, wave)
2. Contemporary and interesting information about locations depending on themes. (coconut orchestra in Trafalgar square)
Different versions of the audio will have small changes that will generate interaction between groups.
At given stages the user will be asked to make a choice between two options.
Instructions
Example for Trafalgar square Historical Theme:
“Rise”
“look around you, your not alone”
“don’t be rude, wave”
“welcome, Allow me to introduce myself, Im London Town”
“yep, you are standing on top of my centre”
“This is Trafalgar Square, you see that guy at the top of the column?”
“That’s Admiral Lord Nelson, he died in the battle of Trafalgar in 1805, after defeating the allied French and Spanish fleet”
“He put up a great fight, not one of his ships was destroyed.”
“aaah, what a guy…”
(war sounds, explosions, screams)
“Today you have chosen to come on a journey of exploration with me as your guide”
“Before we get underway lets try a little something”
“If you were born after 1981 go to the big stairs, If you were born before 1981 head towards the lions under Neslon”
“Great ok stair people you are the French and Spanish feet, you are charging your way through the English channel ready to destroy Lord Nelsons fleet”
“Ok, lion guys. You are Lord Nelsons fleet, get ready to defend against the attackers”
[…..]
Business Model
The service will be completely free. Revenue will be generated through website advertising and sponsorship (Hostels, Art galleries (ICA,Tate), GLA, pubs, coffee shops (starfucks))
Links
Soho Audio Guide (googe st underground)
http://www.footnotesaudiowalks.co.uk/samples/Soho.mp3
http://archive-b01.libsyn.com/podcasts/1a0a8d1cec1d0c8fa3cfbe0c8e3dba99/46b5d86a/londonwalks/soho.mp3
Business model
http://www.iaudioguide.com/download_free_audio_guide_london.html
Theatre of the Oppressed
http://en.wikipedia.org/wiki/Theatre_of_the_Oppressed
Concept Statement v1.0
Today we expanded the concept and identified the roles and tasks. Im encharged of the content development. I have doubts whether this is enough work to be asses on. Im interested in designing the audio social interaction as this could prove to be very challenging.
Posted this on the group blog:
Original VISION
“A group of creators with a true purpose that has a timeless, visible and human impact.”
“We all have surpassed our expectations of who we are as individuals and as group”
Original PURPOSE
“Develop a self sustaining human system driven by the creative/intellectual potential of the individuals.”
Concept statement
Imagine a new way of travelling that provided you with the opportunity to interact in alternative ways with local and travellers from different cultures, whilst guiding you through the cultural hot spots of your chosen destination.
5degrees is providing backpackers visiting London with an experience that will expose London’s famous sights as well as generate real life social connections between them and Londoners.
“Rise” is a multimedia guided cultural-social experience for backpackers. It is primarily composed of a website and a downloadable mp3 with guided instructions.
• The website provides the event information (such as place, time and instructions), as well as videos of past events and the guide-mp3 download.
• The mp3 is a set of instructions designed to guide the user through the interaction with London and Londoners.
The user simply downloads the mp3 from the sight and at a designated time and space plays the track on his/her mp3 player.
The mp3 is designed to create a fun and innovative interaction with other participants whilst at the same time introducing the cultural spaces of the city.
The experience ends in a social space such as a pub or coffee shop where participants can have the space to establish social connections with other participants. Thus encouraging direct cultural learning and sharing with locals as well as other travellers.
5degrees aims to generate a conscious two way interaction between diverse cultures to promote understanding, preserve cultural diversity and raise awareness of local issues.
Scenarios for concept testing
1.“Step this way”
Shoes as traveller guide
‘It’s a lovely sunshine day in the afternoon, you’re walking around London and enjoy the fascinating scenery of the city, then you see a poster on the wall, it’s an event at a pub in Covent Garden this evening, for all of the backpackers who are in London. It might be an interesting event for you, especially as you are travelling alone
You decide to join the event; after checking the map you realize that from where you are to Covent Garden is walking distance, but you’ve never been to that pub before and it’s your first time in London, so you decided to use “the Shoe Guide” to guide you to the pub.
First of all you set up the start and end points on your mobile with the build-in the electronic map. You then send the data from your mobile to your electronic shoes via Bluetooth.
Then you start to walk towards Covent Garden, once you diverge from the route, the sensor on the shoes will detect it, and trigger the vibrator to remind you should go right, left or turn around, until you get to your destination.
With the Shoe Guide you don’t need to neither watch the screen of a GPS device all the time, nor listen to any mechanical voice guide during your journey.’
2.“Table Surfing”
Online Social Network between local and travellers where they share resources
‘You are visiting London by yourself, not knowing who you are going to eat with or what type of food you should try or buy in London. You’ve heard that the city is really expensive and the food is very bad. You feel a little confused.
Then in your hostel you find out that there is this network of
friendly people who love to invite interesting people to their
tables to share food and conversation.
You sign in online, and the next day arrange to meet up with a local from the network at his house to eat for free. You try again the following day and this time you meet up with another local in one of his favourite cheap Indian restaurants.’
3.“Audio Travel Meet”
Audio guided Social Event between traveller and local in a public space.
‘Its your second day in London and you are checking your emails. A friend has sent you a link to an interesting site. The site explains that it is organizing an event in Trafalgar Square especially for travellers. It involves downloading an MP3 and going to the National Gallery tomorrow at 11 am.
It sounds intriguing so you download the MP3 and the following day go to the meeting point. There is a loud noise that indicates the beginning of the event so you play the MP3 on your Ipod.
You hear a voice that introduces himself and asks you to get up and wave. As you do this you realise that there are 60 other people doing the same thing. It then tells you to approach one of them and shake their hand. The instructions continue making you dance and clap and interact with the other participants for the next 30 minutes. You have a great time.
At the end a guy dressed in a Santa clause costume appears and he directs all of you to a local pub where you turn off your Ipod and talk to your new found friends about the experience. As you socialize over a pint, you realize that the group is made up of locals and travellers.’
4.“Virtual Guide”
Guided streamed video journey between local and traveller.
‘One of your friends is studying MA Interactive Media in London. On your first visit to London you meet up with him at his home. He gives you a small device, which is a subtle necklace with a micro camera and a wireless headphone and microphone. He explains that you connect the device to your mobile.
After setting up everything, you turn it on and go out on your own to visit the lovely city because your friend is too busy with his final project.
When you walk through the streets your friend can see exactly what you see in London from the streamed video on the computer screen of his house and chat with you at the same time.
Because it is your first visit to London, you are not familiar with everything here. However, you don’t need to worry about it because your London friend can guide you even if he is not with you. He can see and hear your travel experience and provide you with live feedback on your situation, such as translation, or directional aid. What’s more, if he starts to annoy you, you can switch him off!’
Evaluation Results
• Personalized guide that plans budget and time during the jurney.
• Online Social Network between local and travelers where they share resources (table). (marce)
• Audioguided Social Event between traveler and local in a public space. (siddhi)
• Identity necklace device that indicates profile and presence to nearby users with bluetooth technology
• Translation device: double screen, drawing tool, voice recognition, menu reader (from google images). (sheng)
• Guided streamed video journey between local and traveler. (june)
• Software for digital cameras that uses GPS and visual sensors.
• Shoes as traveler guide (heptics, autocharger, bio-sensors). (Da-Wai)
Evaluation Learning Outcomes
A quick recap of yesterdays process:
After some initial brainstorming on new ideas. We proceeded to evaluate all our ideas by analyzing them individually.
We set up a value system whereby all the ideas were judged in terms of :
- Originality.
- Complexity of production.
- Concordance with team vision (local-traveler cultural exchange).
- Major problems.
- Initial evaluation resulted in 8 ideas. We found that some of the concepts were functions that could be added to other main ideas.
- The final evaluation resulted in 5 ideas. This was achieved by applying the value system mentioned and systematically voting individual ideas in relation to the values.
The next phase is concept testing/research which involves making short scenarios and conducting recorded interviews with the target audience. June is encharged of leading this phase.
Once again, solid work form every body!
Brainstorming Research
Practical Analysis of Group Creative Process MAIM 07 5°
According to Divergent Thinking theories, the Creative Process can be divided into two distinct stages: Ideation and Evaluation. (De Bono, 1970)
1. Ideation is the idea generation phase.
2. Evaluation is the analysis and selection of the ideas.
1. Ideation
Is characterised by:
• Cross Stimulation: the ability to trigger other peoples ideas and to generate own ideas from others stimulation.
• Suspended Judgement: the ability to suspend ones own judgement and avoid comment, analysis or evaluation of ideas,ie..
‘Thats been done before..’
‘That would never work because…’
‘No one would accept that…’
2. Evaluation
The purpose of the Evaluation phase is to select ideas that are:
• Immediately useful
• Need further development
• Provide a new approach
• Can be easily tested
Process Format
1. Roles
There are two main roles needed to conduct the process: the Chairman and the Notetaker.
The Chairman is in charged of :
• Clearly defining the question (including context)
• Stopping people from evaluating during the ideation stage
• Filling in silences by suggesting new ideas or alternative perspectives
• Ending the session
• Organizing the evaluation session and idea listing
The Notetaker is in charged of:
• Recording the groups input
• Asses if an idea has been repeated
2.Timing
30 to 60 minutes is a reasonable duration for the process.
Computer Aided Creative Process
Its been proven (Paulus & Nijstad, 2003) that contrary to common opinion individuals generate fewer ideas in group environments than individually.
However computer aided Ideation has been proved to generate more ideas due to:
• Simultaneous/parallel communication eliminates turn waiting and competition.
• Virtual teams not attached temporally or geographically.
• Anonymity avoids communication problems with peer evaluation.
• Automatic recording eliminates the Notetaker and facilitates review and analysis
The research states that the size of the group has a critical influence on the success of computer aided creative process, as it increases cross stimulation of ideas and encourages participation.
Sources
• De Bono, E. (1970). Lateral Thinking. London: Penguin Books
• Paulus, B. P.,& Nijstad, A. B. (2003) Group Creativity, Innovation Through Collaboration. New York: Oxford University Press.