On the whole, todays session was a great success.

• The formality and structure of the brainstorm (20min Ideation // 15 min Evalutaion) proved to be a good strategy for generating large quanitites of ideas in a short period of time.
• Strict time keeping and chairman oversight of the process has been crucial to the success, especially the emphasis on the non-evaluation during ideation and on reformulating the problem to generate new perspectives.
• 30 min ideation proved to be too long, 20 min is the optimum time for this phase.
• Standing instead of siting was useful in re-invigorating participants
• Cross stimulation of ideas during Ideation was a weak.However, this did not have a great impact on the total result.

Tomorrow morning we will evaluate and develop the final ideas. We will have to narrow them down to 2 ideas which we will test during the afternoon.

Evaluation will be done by analysis in terms of implementation, originality and usefulness. More ideation might be necessary to develop some ideas.

Great work guys! we rocked!