Scenarios for concept testing

1.“Step this way”

Shoes as traveller guide

‘It’s a lovely sunshine day in the afternoon, you’re walking around London and enjoy the fascinating scenery of the city, then you see a poster on the wall, it’s an event at a pub in Covent Garden this evening, for all of the backpackers who are in London. It might be an interesting event for you, especially as you are travelling alone

You decide to join the event; after checking the map you realize that from where you are to Covent Garden is walking distance, but you’ve never been to that pub before and it’s your first time in London, so you decided to use “the Shoe Guide” to guide you to the pub.

First of all you set up the start and end points on your mobile with the build-in the electronic map. You then send the data from your mobile to your electronic shoes via Bluetooth.
Then you start to walk towards Covent Garden, once you diverge from the route, the sensor on the shoes will detect it, and trigger the vibrator to remind you should go right, left or turn around, until you get to your destination.

With the Shoe Guide you don’t need to neither watch the screen of a GPS device all the time, nor listen to any mechanical voice guide during your journey.’

2.“Table Surfing”

Online Social Network between local and travellers where they share resources

‘You are visiting London by yourself, not knowing who you are going to eat with or what type of food you should try or buy in London. You’ve heard that the city is really expensive and the food is very bad. You feel a little confused.
Then in your hostel you find out that there is this network of
friendly people who love to invite interesting people to their
tables to share food and conversation.
You sign in online, and the next day arrange to meet up with a local from the network at his house to eat for free. You try again the following day and this time you meet up with another local in one of his favourite cheap Indian restaurants.’

3.“Audio Travel Meet”

Audio guided Social Event between traveller and local in a public space.

‘Its your second day in London and you are checking your emails. A friend has sent you a link to an interesting site. The site explains that it is organizing an event in Trafalgar Square especially for travellers. It involves downloading an MP3 and going to the National Gallery tomorrow at 11 am.

It sounds intriguing so you download the MP3 and the following day go to the meeting point. There is a loud noise that indicates the beginning of the event so you play the MP3 on your Ipod.

You hear a voice that introduces himself and asks you to get up and wave. As you do this you realise that there are 60 other people doing the same thing. It then tells you to approach one of them and shake their hand. The instructions continue making you dance and clap and interact with the other participants for the next 30 minutes. You have a great time.

At the end a guy dressed in a Santa clause costume appears and he directs all of you to a local pub where you turn off your Ipod and talk to your new found friends about the experience. As you socialize over a pint, you realize that the group is made up of locals and travellers.’

4.“Virtual Guide”

Guided streamed video journey between local and traveller.

‘One of your friends is studying MA Interactive Media in London. On your first visit to London you meet up with him at his home. He gives you a small device, which is a subtle necklace with a micro camera and a wireless headphone and microphone. He explains that you connect the device to your mobile.

After setting up everything, you turn it on and go out on your own to visit the lovely city because your friend is too busy with his final project.
When you walk through the streets your friend can see exactly what you see in London from the streamed video on the computer screen of his house and chat with you at the same time.
Because it is your first visit to London, you are not familiar with everything here. However, you don’t need to worry about it because your London friend can guide you even if he is not with you. He can see and hear your travel experience and provide you with live feedback on your situation, such as translation, or directional aid. What’s more, if he starts to annoy you, you can switch him off!’

July 28, 2007. Concept develoment. Leave a comment.

Evaluation Results

• Personalized guide that plans budget and time during the jurney.

• Online Social Network between local and travelers where they share resources (table). (marce)

• Audioguided Social Event between traveler and local in a public space. (siddhi)

• Identity necklace device that indicates profile and presence to nearby users with bluetooth technology

• Translation device: double screen, drawing tool, voice recognition, menu reader (from google images). (sheng)

• Guided streamed video journey between local and traveler. (june)

• Software for digital cameras that uses GPS and visual sensors.

• Shoes as traveler guide (heptics, autocharger, bio-sensors). (Da-Wai)

July 28, 2007. Concept develoment, Evaluation. Leave a comment.

Evaluation Learning Outcomes

A quick recap of yesterdays process:

After some initial brainstorming on new ideas. We proceeded to evaluate all our ideas by analyzing them individually.

We set up a value system whereby all the ideas were judged in terms of :

  1. Originality.
  2. Complexity of production.
  3. Concordance with team vision (local-traveler cultural exchange).
  4. Major problems.
  • Initial evaluation resulted in 8 ideas. We found that some of the concepts were functions that could be added to other main ideas.
  • The final evaluation resulted in 5 ideas. This was achieved by applying the value system mentioned and systematically voting individual ideas in relation to the values.

The next phase is concept testing/research which involves making short scenarios and conducting recorded interviews with the target audience. June is encharged of leading this phase.

Once again, solid work form every body!

July 28, 2007. Concept develoment, Evaluation. Leave a comment.

Brainstorming Research

Practical Analysis of Group Creative Process MAIM 07 5°

According to Divergent Thinking theories, the Creative Process can be divided into two distinct stages: Ideation and Evaluation. (De Bono, 1970)

1. Ideation is the idea generation phase.
2. Evaluation is the analysis and selection of the ideas.

1. Ideation

Is characterised by:

• Cross Stimulation: the ability to trigger other peoples ideas and to generate own ideas from others stimulation.

• Suspended Judgement: the ability to suspend ones own judgement and avoid comment, analysis or evaluation of ideas,ie..
‘Thats been done before..’
‘That would never work because…’
‘No one would accept that…’
2. Evaluation

The purpose of the Evaluation phase is to select ideas that are:

• Immediately useful
• Need further development
• Provide a new approach
• Can be easily tested

Process Format

1. Roles
There are two main roles needed to conduct the process: the Chairman and the Notetaker.

The Chairman is in charged of :
• Clearly defining the question (including context)
• Stopping people from evaluating during the ideation stage
• Filling in silences by suggesting new ideas or alternative perspectives
• Ending the session
• Organizing the evaluation session and idea listing

The Notetaker is in charged of:
• Recording the groups input
• Asses if an idea has been repeated

2.Timing
30 to 60 minutes is a reasonable duration for the process.

Computer Aided Creative Process

Its been proven (Paulus & Nijstad, 2003) that contrary to common opinion individuals generate fewer ideas in group environments than individually.
However computer aided Ideation has been proved to generate more ideas due to:

• Simultaneous/parallel communication eliminates turn waiting and competition.
• Virtual teams not attached temporally or geographically.
• Anonymity avoids communication problems with peer evaluation.
• Automatic recording eliminates the Notetaker and facilitates review and analysis

The research states that the size of the group has a critical influence on the success of computer aided creative process, as it increases cross stimulation of ideas and encourages participation.

Sources

• De Bono, E. (1970). Lateral Thinking. London: Penguin Books
• Paulus, B. P.,& Nijstad, A. B. (2003) Group Creativity, Innovation Through Collaboration. New York: Oxford University Press.

July 26, 2007. Concept develoment, Research. Leave a comment.

E-Brainstorming learning outcomes

A quick recap of what happened today:

Based on own survey, mintel reports and own ideas we defined 4 quesitons or areas for research

1-How technology could diminish loneliness in a trip?

2- Giving some ideas of new ways to use the digital camera in a trip?

3- Invent a new traveler ice-breaker system

4- New ways of communication in a foreign language environment.
The ideation stage of the brainstorming process was conducted on meebo.coms chat room.

  • We generated ideas for questions 1 and 2
  • The transcript is printed and needs to be evaluated tomorrow.
  • The main problem we faced was lack of participators. This is a big issue with online brainstorming as the size of the group is critical to the success of the process. This is good learning. I dont think we should give up on the online brainstorm. We need a new strategy for recruiting participators.
  • We have proved that getting people to join a chat doesnt work. We have also proved that brining the brainstorm to a room doesnt also work.
  • My thought is that we need a dedicated online travel community, like couch-surfers or lonely planet to be engaged with our project. Im going to do a quick scan of existing communities now.
  • Its been suggested that we could go to a hostel and do a face to face brainstorm. This could be a plan B for tomorrow however its very risky and time consuming.

Tomorrow we will evaluate the results and conduct two 30min brainstorm face to face with just the 5 degrees team. After gathering the results we will evaluate them and if we need more ideas, we will try the online brain storm again but with at least 5 other player apart from us.

Please leave further comments/obsrevations, if you have any

Lets keep rocking!

July 26, 2007. Concept develoment, Ideation. Leave a comment.

Brainstorm learning outcomes

On the whole, todays session was a great success.

  • The formality and structure of the brainstorm (20min Ideation // 15 min Evalutaion) proved to be a good strategy for generating large quanitites of ideas in a short period of time.
  • Strict time keeping and chairman oversight of the process has been crucial to the success, especially the emphasis on the non-evaluation during ideation and on reformulating the problem to generate new perspectives.
  • 30 min ideation proved to be too long, 20 min is the optimum time for this phase.
  • Standing instead of siting was useful in re-invigorating participants
  • Cross stimulation of ideas during Ideation was a weak.However, this did not have a great impact on the total result.

Tomorrow morning we will evaluate and develop the final ideas. We will have to narrow them down to 2 ideas which we will test during the afternoon.

Evaluation will be done by analysis in terms of implementation, originality and usefulness. More ideation might be necessary to develop some ideas.

Great work guys! we rocked!

July 26, 2007. Concept develoment, Ideation. Leave a comment.